Let me start by saying that the odds that you will ever actually encounter Arnie are nearly zero. It or he is available only to the staff at Arnold Advertising, a Boston-based ad agency. So, unless you work at that particular company, Arnie isn't interested in you. That's a shame because it seems that Arnie is a pretty cool guy to know.
The machine is packed with beer brewed by the agency. (I guess that would make it workbrew instead of homebrew, right?) They brew six 15 gallon batches at a time, package and label it then load it into Arnie. Arnie resides in the agency bar where employees can stop by for a beer.
But, there's more to Arnie than that. He knows you. He can recognize the people who regularly use him when they enter their order. He even has a twitter account and a facebook page where he announces new beers and occasionally invites people to come hang out.
Sounds like a nifty beer gadget although I'm not sure how I feel about a pushy vending machine.
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